Homemade Cookies: Businesses did well during the pandemic
4 mins read

Homemade Cookies: Businesses did well during the pandemic

Josephine Wee, who used to be a tour guide and is now 51 years old, had no idea that her homemade cookies would be so popular. But after the COVID-19 pandemic made it hard for her to work as a tour guide, she decided to try selling her baked goods on Carousell.

Homemade Cookies: Getting Used to Things

Homemade Cookies: Businesses did well during the pandemic

Mrs. Wee took classes at NTUC LearningHub to learn how to deal with e-commerce and digital marketing. Her boys pushed her to start Jo Bakes, and she spent more than 10 hours a day in the kitchen to keep up with the demand.

Homemade Cookies: Problems to Solve

The initial rise in demand slowed down in November, but the holiday season at the end of the year brought a big boost in sales. Mrs. Wee is now the only one providing for her family, but the money she makes is enough to keep them going, even though it’s not as much as her previous pay.

Homemade Cookies: Microentrepreneurs who are doing well

Mrs. Wee’s business is one of many that are doing well from home during the pandemic. Associate Professor Lawrence Loh from NUS Business School says that this rise is due in part to the move to selling things online and the lower costs of starting a business from home.

Homemade Cookies: Diverse Business

Chloe Ong, 30, who works full-time in tech, started Qicha in December to sell her own tea. Her TCM practitioner mother certified her, and her pre-packaged doses are for people who want to use traditional Chinese medicine to heal themselves.

She quit her full-time job last year and focused on her home bakery, Lookie Cookie. Even though people weren’t sure at first, her stuffed cookies became famous.

The Growth of Online Shopping

The rise of social shopping and the rise in home-based businesses go hand in hand. Platforms with easy-to-use interfaces, like Facebook and Instagram, are now necessary for advertising goods.

Dominance on Instagram

Chloe Ong and Mrs. Wee both thought that Instagram was the best way to promote their goods. Because of how it looks and the number of people who use it, Instagram has become a place where “likes” can turn into sales.

Numbers about social commerce

In Singapore, orders for social shopping went up 155% year-over-year in the first half of the previous year. The total amount of goods sold went up seven times, which shows how popular and easy it is to shop on social media.

What Is E-Payment?

E-payment options like PayNow have made it much easier for home-based businesses to do business. Small businesses have found it helpful that they can confirm payments right away, which speeds up the buying process.

Problems in a Market with Lots of People

The fact that it’s easy to get into the market is a good thing, but social media’s high volume can be a problem. Jessica Chow and other home-based business owners stress how important it is to have interesting pictures and active customers in order to stand out in a crowded market.

Tips for Getting Noticed

When it comes to social media, where competition is high, social retailers should offer real-time contact and immersive experiences. But for one-person home-based businesses, it can be hard to find a good mix between taking care of orders and keeping an online presence.

Make a Statement

Entrepreneurs like Jessica Chow take classes, like food photography, to improve their online image because they know they need to stand out. Photos that catch people’s eyes, clever writing, and popular hashtags are all important ways to get potential customers’ attention.

Finding Your Way to Success in Home-Based Businesses

The stories of Jessica Chow, Chloe Ong, and Josephine Wee show how strong and creative home-based business owners can be when things get tough. As the use of social commerce grows, these people show how flexible and determined you need to be to do well in a business world that is always changing.